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Putting Beauty in Motion with American Standard & GROHE’s Mobile Showroom

On February 14th, most people are thinking about Valentine’s Day candy and romantic dinners. At SUPPLY.com, we have a different love language: plumbing fixtures! That’s why we considered the recent visit by American Standard and GROHE‘s Beauty in Motion Tour the best Valentine’s Day gift of all.

The SUPPLY.com team always looks forward to Brand Days, which feature in-depth training sessions, catered lunch, and swag from our brand partners. This time, in addition to the usual components, we were able to get hands-on learning in American Standard / GROHE’s deluxe mobile showroom! Our team piled in and buckled up for a whirlwind tour through the latest technologies from two of our brand partners (a part of the LIXIL family of brands) and got the chance to see a preview of products that will be finding themselves on our site and in trade professionals’ hands later this year.

“It was great to come out and share the latest technologies in the LIXIL portfolio with the awesome team of knowledgeable folks at SUPPLY.com. We’re pumped to equip their team with the hands-on learning they need to make an impact with trade professionals across the country.” – Chris, LIXIL National Account Manager

One of the first things we noticed was the shower set-up for American Standard’s new Flash Rough-In Valves, which are simply designed with plumbers / plumbing contractors’ time in mind. These valves are designed with a flat back that makes install easy, a cap that simplifies testing, and a stainless steel retaining ring that eliminates the need for screws. Not to mention, our team loved that the shower – along with the other appliances in the truck – were fully functional and turned on with a strong water flow.

Faucets galore! American Standard and GROHE are both known for producing top-grade faucets, and we saw an entire collection during Brand Day (like the beautiful GROHE Essence kitchen faucet, top right).

Our next stop was the toilet section. Here we got to check out the latest American Standard 3.0 SpaLet seat (center) – find 1.0 and 2.0 options here.

One of the most exciting products we saw was the American Standard Beale MeasureFill Touch faucet – this faucet is designed with a special measuring technology. Just set the amount of water you want, and it automatically stops flow when that amount is reached.

“The truck was fantastic. I liked that the products were set up to really work. The MeasureFill faucet was my favorite – that thing is more accurate than I would be filling up a measuring cup!” – Jack, SUPPLY.com Account Executive

We liked what we saw, and we can’t wait to offer PROs the latest and greatest from the LIXIL family at SUPPLY.com. In the meantime, if you have a question about any of the products in this article, give us a call at 877-781-3114 and we will do our best to help you out!


Whether it’s our favorite businesses in the ATL community or our BBFs (Best Brand Friends) in the plumbing industry, the relationships we build are what help us build something great. Check out more partnerships here to learn about how we team up with some of the best organizations in Atlanta and beyond!

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