At SUPPLY.com, we sell thousands of plumbing and lighting products from more than 80 manufacturers. To us, those companies are more than just a collection of SKUs on our site – they’re brand partners. One of our favorite brand partners is Hansgrohe. With their US headquarters conveniently located in Alpharetta, our neighbors recently gave us an unforgettable tour of their world-class manufacturing facility and also treated our entire organization to a Brand Day. We spoke with members of both parties to learn more about the partnership, our trip to Alpharetta, and their on-site visit to our Austell campus.
A few weeks back, members of our Marketing and Merchandising Teams hopped on Georgia 400 and headed up to Hansgrohe HQ. We were welcomed by Jason McNeely, Sales Training Manager, and Angela Hoggan, Social Commerce & Communication Manager, who rolled out the red carpet for our visit.
Our first stop was the Aquademie, Hansgrohe USA’s training and interactive product center. Jason walked our team through the history of the German company, which dates back to 1901, the evolution of their innovative product line (check out our features on Select technology and the iBox Universal Plus), and Axor – Hansgrohe’s luxury brand.
The SUPPLY.com team listened as Jason welcomed us to the Aquademie
Courtney Forson, Sr. Merchandising Manager, checking out one of Hansgrohe’s vintage showerheads
“Hey, look at all these faucets!” – Joe Murphy, Jr. Creative Producer
Joe felt right at home in this Axor display
Jason walking us through the ins and outs of Showerworld
The Hansgrohe Raindance showerhead – the Cadillac of showering experiences
Following an informative training session, we made our way to the manufacturing floor to witness firsthand how Hansgrohe faucets and shower systems are made. “As someone who has written about Hansgrohe’s product line, it was awesome to see how it all gets made,” noted Joe Murphy, SUPPLY.com Junior Creative Producer. “Also, that was the cleanest manufacturing facility I’ve ever seen.”
Finally, the SUPPLY.com team experienced Showerworld, which features more than thirty of Hansgrohe and Axor’s world-renowned shower products, from the entry-level Croma Showerhead to the Raindance Showerhead – the Cadillac of showering experiences. Murphy continued by saying, “I’ve always said that the only way to test if a showerhead is truly up to scratch is to throw on a suit and get drenched. It was definitely the highlight of the visit!”
After visiting their facility, the Hansgrohe team hosted a Brand Day at our Austell campus. More than your typical manufacturer visit, the Brand Day was an immersive and interactive experience for the entire SUPPLY.com organization. The Hansgrohe team brought out a premium food truck, delivered a truly informative training session to our sales team, and gave out co-branded swag.
“Hansgrohe Brand Day was one of the best manufacturer visits we’ve ever had,” said Ryan Valentino, SUPPLY.com Account Manager. “They started the morning off right with coffee and donuts, and followed up with a very impactful training session. Often times, manufacturers focus on teaching us how to use their price book or website. Instead, we learned about what separates Hansgrohe from its competitors, how our customers are using these products, and the best practices for installation. Jason gave us the information we need to effectively sell their products.”
The secret to any good time? Food. Training. Swag.
Karis, Dru, & Katie enjoyed the early morning donuts & coffee
Tarak Talpade, Business Analyst, tried to sneak off with all the donuts!
Another cause for celebration – Amber & Matt’s birthdays!
Swag bags were full of goodies for the SUPPLY.com team
Training was in session with our sales team & the bar has now been set!
Rob, Mackenzie, & Kevin, members of our B2B team, loved the swag
Maged Roushdi & Ryan Valentino, Account Managers, showing off their new showerheads
“After the training, they provided us with a top-notch goodie bag (I can’t believe they gave us a showerhead and I can’t get enough of the Buff) and an awesome lunch,” he continued. “Throughout the day, it was evident that they really wanted to be in the office with us and truly appreciated all the work we put into selling their product. In our fast-paced environment, it’s great to stop for a moment to learn more about the products we sell and have a really fun time doing it!”
“Our partnership with SUPPLY.com is unique, given the added advantage of both of us being in Atlanta. We love having the opportunity to visit your team and host you at the Aquademie,” stated Hansgrohe’s Angela Hoggan. “Hansgrohe is committed to building lasting relationships – not only with SUPPLY.com’s leadership team, but also with the entire organization as a whole. We are all passionate about what we do, and together, we can achieve incredible success!”
SUPPLY.com couldn’t be more appreciative of brand partners like Hansgrohe. Thank you for your hospitality! We look forward to continuing to provide our employees with meaningful experiences like these.
Whether it’s our favorite businesses in the ATL community or our BBFs (Best Brand Friends) in the plumbing industry, the relationships we build are what help us build something great. Check out more partnerships here to learn about how we team up with some of the best organizations in Atlanta and beyond!