Food. Training. Swag. Brand Days at SUPPLY.com. 

As a partner to more than 100 of the biggest and baddest brands in the industry, our expansive catalog is built on strong relationships. For us, those relationships are more than just business agreements – they’re partnerships with a commitment to shared success. Last year, #BrandDays were born as a new vehicle for brand reps and SUPPLY.com employees to meet and learn from each other. We kicked off our first Brand Day in 2017 with Hansgrohe (learn more here) and are continuing to keep the tradition alive in 2018 and beyond.


The day begins with training, which is designed to keep sales reps, our folks on the front lines, up-to-date on the products they’re selling and to be able to ask in-person questions to the experts. Promotions Manager Carey Tucker described our training session with Rinnai:

“They gave us selling points on furnaces that our account managers are able to take directly from training and use with their customers. I also really liked the hands-on demonstrations of the products. Matt Wilbanks from Sunbelt Marketing mentioned something along the lines of, ‘If you understand how to work the product, you know how to sell it.’ That really resonated with our team.”

On top of giving product demos, some trainers, like Mike Socha from Duravit, came up with interactive ways to get engagement from SUPPLY.com reps and reinforce what they were learning:

“Mike also added a couple of fun quizzes throughout the training, which gave our team the opportunity to confirm that we understood, and to answer any questions if we didn’t.  It was a really unique way to do it!”

Jessica Cardenas, Account Manager

account manager for plumbing supply industry

Account Manager Jessica Cardenas checks out this Danze showerhead.

Will Bartlett, Sales Operations Analyst, studies the Danze collection.

Kohler Training

The official flyer for our Kohler Brand Day!


Say “Brand Day” fast and what will a liquor-lover hear? Brandy. Much like the drink, Brand Days are full of spirit (and you probably shouldn’t have a Brand Day on an empty stomach). What really distinguishes a Brand Day from another manufacturer visit is a premium, catered lunch from some of Atlanta’s best eateries. Some of our team’s favorites –  Aviva by Kameel, Fox Bros BBQ, the Kona Ice ice cream truck, The Blaxican food truck – always have SUPPLY.com-ers walking away with a smile.

“The Blaxican food truck on the Pfister Brand Day was amazing. I love that we got to support a local business, and I’ve never tried Mexican Soul Food before. The buffalo chicken tacos were incredible.”

– Kevin Bolen, Customer Service Supervisor

catering by Aviva by Kameel in Atlanta

Our team enjoying some Mediterranean food from Aviva by Kameel at last year’s Rinnai Brand Day.

kohler appreciation cookie cake for brand day

Two of our favorite things: Kohler and cookie cake!


Adding a little icing on the cake with some swag, Brand Days are like Christmas Morning at SUPPLY.com –  the manufacturers are Santa Claus, and we’re all a bunch of little kids that finally made the “nice list.” We’ve gotten our stockings stuffed with t-shirts, water bottles, and free faucets. Duravit even raffled off a bike! One major hit was the showerheads that Hansgrohe gave away:

“After the training, they provided us with a top-notch goodie bag. I can’t believe they gave us a showerhead and I can’t get enough of the Buff.”

Ryan Valentino, Account Manager

Today, it’d be next to impossible to see one of our employee’s desk not featuring some branded swag from a previous Brand Day. Our reps sport the clothing and display the swag with pride.


Account Managers Maged Roushdi and Ryan Valentino loved their Hansgrohe showerheads and Buff headwear.

Duravit prize

Lauren Dye from our Distribution Team shows off her new bike from Duravit!


Our team was excited for their Rinnai swag bags, complete with hats and water bottles.

Now that we already have some of our BBFs (best brand friends) under our belt here at the Fred, we can’t wait to welcome Moen and TOTO for their upcoming Brand Days. It’s the partnerships we have with these companies that help us to build something great!

Whether it’s our favorite businesses in the ATL community or our BBFs (Best Brand Friends) in the plumbing industry, the relationships we build are what help us build something great. Check out more partnerships here to learn about how we team up with some of the best organizations in Atlanta and beyond!